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Apple decided to pays $200 million for Twitter insight from Topsy Labs

Apple decided to pays $200 million for Twitter insight from Topsy Labs

The acquisition could feed into Apple’s business in a number of ways, providing better targeted advertising, more accurate recommendations to customers for iTunes purchases, or better search returns via Siri, the company’s ‘intelligent personal assistant’. Topsy has been described as a “Google for social media” and is one of the few firms that has access to Twitter’s “fire-hose”. This means complete access to the micro-blogging site’s entire catalogue of tweets and linked content, an index that now includes more than 425 billion data points, stretching back to the first ever tweet in 2006.